Opptra | AI-Native Franchising and Licensing Partner for Global Brands

Category experts that build market leaders

At Opptra, we bring decades of operating experience building categories across channels and markets. We blend deep domain expertise with advanced technology and global supply chain infrastructure.

Beauty

Coming Soon

Opptra is fully invested in brand success and have end to end capabilities.

Digital brand building

Sourcing and manufacturing

Future-ready distribution

An omnichannel technology and supply chain ecosystem, built for big things

Ecommerce First

We're building full omnichannel capabilities with an ecommerce first approach that allows us to penetrate markets quicker and test, learn and iterate.

Global Supply Chain

With a consolidated global supply chain, our companies will deliver unmatched efficiency and an elevated customer experience.

Advanced Technology

For the first time in brand franchising, technology is at the core - driving seamless, scalable, and omnichannel growth for brands.

We're building technology that spans the full value chain

Smart Product Decisions

AI-driven consumer insights & trend forecasting
Predictive supply planning & assortment optimization
Competitive market analysis & benchmarking

Smart Product Decisions

AI-driven consumer insights & trend forecasting
Predictive supply planning & assortment optimization
Competitive market analysis & benchmarking

Intelligent Distribution and Retail Optimization

Omnichannel strategy (marketplaces, D2C, retail)
Inventory & order management automation
Smart marketplace listing & localized AI powered catalog management

Intelligent Distribution and Retail Optimization

AI-powered omnichannel strategy (marketplaces, D2C, retail)
Inventory & order management automation
Smart marketplace listing and localized AI powered catalog management

AI-Enhanced Consumer Experience

AI-powered customer service & support automation
Proactive warranty & claims management
ASR and NLP driven sentiment analysis & customer feedback insights

AI-Enhanced Brand Experience

AI powered customer service and support automation
Proactive warranty & claims management
ASR and NLP driven sentiment analysis and customer feedback insights

Meet the leaders shaping the future of brand franchising

Binny Bansal

Founder and Chairman

Our founder Binny Bansal brings great passion and expertise to Opptra. As the co-founder and former CEO of Flipkart, he was instrumental in building up the world's third largest ecommerce ecosystem. He is now committed to helping brands realise their growth potential on a global scale through the power of borderless commerce.

Ranjit Babu

CEO, Electronics &
General Merchandise 
Ex Amazon, Apple, Nokia

Afshan Banu

CEO, Fashion and
Beauty - SEA & India
Ex Nike, Lazada, Victoria's Secret

Puneet Khanna

VP & Head, Exporio GCC
Ex Apparel Group, Ex Founder

Aniruddh Soory

VP & Head - General Merchandise
Ex-Amazon, Reliance Retail

Lisa Thomas

Human Resources
Ex Flipkart, Citi

Vani Deshpande

Talent Acquisition 
Ex Flipkart, Practo, Nexus

Ravi Garikipati

CTO
Ex CTO Flipkart & Serial Entrepreneur

Samrat Dogra

Finance & Legal 
Ex Airtel, Flipkart

Anand Raj

Supply Chain & Operations 
Ex Flipkart, Swiggy

Arathi Vedantham

Founder’s Office 
Ex Flipkart, Yahoo

AI-Native Franchising and Licensing Partner for Global Brands

Asia's 2.4 billion consumers are driving 70% of global growth.

We are building breakthrough AI-native infrastructure to unlock international expansion for brands entering Asia

Brands Launched & Scaled Pan Asia

Category experts that build market leaders

Fashion & Lifestyle

Home & Kitchen

Electronics

General Merchandise